The 20 Something Year Old Entrepreneur

I haven’t blogged in a while and I apologize for that.  I really want this blog to document my journey of starting my own company and I think it’s time to get serious about this.

On July 20, 2010, I officially opened the Sports Yoga Hawaii studio in Kahala.  I had hoped that during the first week I’d get a few people to come in, check out the space, and try a session out.  I ended creating a Facebook event, invited my friends and sent a message to people who were fans of Sports Yoga Hawaii to come.  I had really hoped that a lot of my friends would come and show their support but I understood that we all have busy lives so it would be understandable if they didn’t show up.

The first week passed and a few people show up for the Grand Opening Week.  Part of my marketing strategy would be to document people’s first impressions so other people got a feel for what Sports Yoga is.  At the time, I thought this video would be a way to bring more people in.

Weeks two and three were pretty much the same.  Slow.  There were a few days where I had no sessions and I remember sitting there thinking, “what am I doing wrong?  What do I need to do to get more people to come in for a session?”  I had a couple of clients who came in consistently and I am forever grateful to those people.  But it still wasn’t nearly enough to make ends meat.

The Feldman’s, brought in a few new people, and they even managed to get Lisa Arnold, Gibb Arnold’s wife to come in for a session.

Over the course of the month, I am learning to deal with my emotions.  There’s a part of me that’s kind of depressed because I don’t have nearly enough clients to make rent yet but on the other hand I realize that I’m the new kid on the block and it takes a while to build a strong client base.

I started this company with practically no client base so to expect that I’ll have enough clients to make rent was a little unreasonable.

Despite my emotions being pulled in a thousand different direction, I know the key to my success is to stay positive and not worry about getting more people in.  The more I think about it and the more I worry about it, the more I’m going to stress, and stress isn’t going to help me at all.

So the lesson of the month: Stay Positive!