February 25, 2009 Hawaii Athletics on Twitter!!!
Video blog #2: I filmed this on Friday, February 20, 2009
While I do applaud the Hawaii Athletics Department for being on Twitter, this quick look will show their activity:
How many replies (@) do you see? I sent them a tweet asking a question and I still haven’t gotten a response back. How many people are they following? And are they using this social application as a social tool or just another media channel to push information?
My buddy Yoda808 best sums up why he won’t follow them:
We don’t want news feeds!
We want to interact with you!
We want to feel some type of ownership!
One of my friends from Australia, Adam Corney, sent me this link about College Media outlets using Twitter: http://beatblogging.org/2009/02/24/college-media-outlets-have-a-long-way-to-go-with-twitter/ (check out his blog at http://www.toogoodforbacon.com)
My advice would be for them to search and follow people from Hawaii, continue post news feeds, but also start micro-conversations with these people. This is the best way to build the community relations. The big problem I see is, who is going to manage the account? I remember reading a post on social media where they state that the problem with social media in big businesses, is they don’t know where it falls under because it overlaps many different departments. And I can imagine this being a problem for the Athletics Department right now.
What do you all think?
Tags: Social Media, Twitter, UH Athletics
- 4 comments
- Posted under Social Media
Permalink #
Tom Kelleher
said
Good post, David. Keep it up!
-TK
Permalink #
David Onoue
said
Thanks Professor Kelleher!
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kentnish
said
i can understand what yoda808 is saying, but alot of organizations use twitter like a rss feed.
AP
New York Times
cnn
HNL Advertiser
KGMB9
Ka Leo, etc.
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David Onoue
said
Hi Kent, thanks for the comment.
You have a great point about the organizations using Twitter like an rss feed. Some people like it, some don’t.
Perhaps organizations need to appoint social media specialist to handle the Twitter account so they can be more “social.” Scott Monty at Ford is an excellent example. He could have just created a corporate Ford account and used it like an rss feed but he understands that social media is about the interactions and the conversations that take place with the public. He understands that people want to connect with people.