February 22, 2009 Fans, Fans, Fans…
On Andy Sernovitz’s blog, Damn! I Wish I’d Thought That!, he asked:
- “When is the last time a customer sent a love letter to you?”
- “When is the last time you sent a love letter to a fan?”
He wrote those questions in response to this video from Craig:
Craig is a fan of Ford and something as little as a personalized autographed poster can go along way in building better and stronger relationships. The real value of the video is when Craig said, “…and I want to let you all know that Ford is listening. Ford does care. And Ford does have a huge advocate in myself.” I don’t know specifics as far as how the conversation was initiated but I think it was through Twitter as he talked about that in his video. Nevertheless, I thought Scott Monty, Alan Mulally, and the Ford Motor Company get the importance of reaching out to their fans to create a deeper relationship with them.
Think about this for a moment…does your favorite college athletics program listen and care about you and other fans? More importantly do they have a huge advocate in you that will help spread the word and help create more fans? Have they ever sent you a personalized message, poster, etc. from the AD, former start athlete that you loved, etc.?
Think about it and let me know.
Tags: Alan Mulally, fans, Ford Motor Company, Scott Monty
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- Posted under Social Media
